Sloomoo Institute was founded in 2019 by longtime friends Karen Robinovitz and Sara Schiller, who discovered how much joy slime could bring during challenging periods in their lives. Inspired by their own experiences and stories from others in the slime community, they set out to share the fun, creativity, and sensory enjoyment of slime with people of all ages. Their mission is simple: deliver joy.

Although Sloomoo first became known for its immersive, interactive slime experiences, the brand also makes it possible to enjoy that world of squishy, stretchy fun at home. Its online collection includes handmade slimes, slime-making kits, and playful accessories that encourage experimentation and self-expression. With different textures, colors, scents, beads, and charms to explore, each creation offers a chance to customize, discover, and play.

Sloomoo celebrates the idea that play isn't just for children. Its products invite families to take a break from screens, engage their senses, explore their creativity, and enjoy the simple pleasure of making something their own. Whether mixing a new slime creation or enjoying a favorite satisfying texture, Sloomoo brings a little more color, curiosity, and joy to everyday life.