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Why we LOVE this product!
Bluey is one of the best shows on TV for modeling imaginative play and family relationships, so a Bluey cuddle buddy has a lot going for it. This Pillow Pet works as both a stuffed animal and a pillow, which makes it a great car, plane and sleepover companion.
We like that it's machine washable, which matters for something that goes everywhere.
Two things to weigh: it isn't an educational toy in the STEM sense, and we'd keep it out of a baby's crib. As a comfort item for a young Bluey fan, it's a dependable choice.
Description
SKU:
01248624P
The Pillow Pets Bluey is a plush of Bluey the Blue Heeler puppy that unfastens with a strap into a 16-inch pillow for naps, reading and road trips. It's officially licensed by BBC Studios.
What's inside
- 1 Bluey plush that folds out into a 16-inch pillow
How it works
Fasten the strap and Bluey stands as a stuffed animal; unfasten it and Bluey lies flat as a pillow.
What kids get out of it
- Self-soothing and emotional comfort: a familiar cuddly friend helps kids settle at bedtime and in new places
- Bedtime routines: a predictable wind-down cue, which helps young children manage transitions
- Imaginative play: a character to play, talk and go on adventures with during the day
- Reading time: a comfy pillow makes a cozy reading nook
Good to know before you buy
- Safe sleep: Pillow Pets lists these as ages 0+, but safe-sleep guidance from the American Academy of Pediatrics is to keep pillows and soft toys out of a baby's sleep space for the first year. We'd treat it as a toddler-and-up toy for bedtime.
- Care: put it in a white pillowcase, tie it off and machine wash cold on gentle; air dry only.
- Materials: BPA- and phthalate-free plush.
- Value: $31.99 at the time of writing.
Who it's for
Bluey fans, kids who travel a lot, and anyone who wants a cuddly reading pillow.
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About
Pillow Pets
Pillow Pets began in 2003 when founder Jennifer Telfer noticed her children flattening their stuffed animals to use as pillows. Inspired by this simple everyday discovery, Jennifer and her husband, Clint, created a cuddly companion that could do both: be a lovable plush friend during the day and a comfortable pillow at night. Their original design, Snuggly Puppy, helped launch a brand built around combining comfort with practical, playful design.
Since then, Pillow Pets has grown beyond its signature folding plush animals to include a wide range of original characters, licensed favorites, oversized plush companions, and innovative night lights. Throughout its growth, the brand has focused on creating soft, high-quality products that bring smiles to children and families.
Pillow Pets aims to bring joy and comfort to everyday moments, whether children are playing with a favorite character, settling down for bedtime, or taking a familiar friend along on a family trip. What started as a mother's clever solution to a familiar childhood habit has grown into a collection designed to make cuddling, resting, and imaginative play even more enjoyable.























