Super Smalls is all about sparking wonder, creativity, and joy in kids (and the grown-ups who adore them). Inspired by the imaginative extravagance of fashion, art, design—and above all, nature—they design jewelry, accessories, crafts, and gifts that don’t just sparkle, but tell stories. Maria Dueñas Jacobs, former fashion editor turned entrepreneur, founded the brand, bringing a luxury-informed perspective to the children’s market. Her three daughters act as both inspiration and brutally honest in-house critics, shaping every piece with their own outsized ideas and playful feedback.

At Super Smalls, the “wow” is not optional—it’s the standard in product design, packaging, and experience. But it’s not just about beautiful things: the brand is committed to building kindness, inclusivity, and authenticity. They partner with organizations such as Mia’s Miracles, The Confetti Foundation, Foster Fête, and Room to Grow, as part of their belief that supporting kids is foundational. Whether it’s a necklace, bead kit, charm, or accessory, Super Smalls wants every child to feel free to express themselves in bold, joyful, authentic ways.