Pillow Pets began in 2003 when founder Jennifer Telfer noticed her children flattening their stuffed animals to use as pillows. Inspired by this simple everyday discovery, Jennifer and her husband, Clint, created a cuddly companion that could do both: be a lovable plush friend during the day and a comfortable pillow at night. Their original design, Snuggly Puppy, helped launch a brand built around combining comfort with practical, playful design.

Since then, Pillow Pets has grown beyond its signature folding plush animals to include a wide range of original characters, licensed favorites, oversized plush companions, and innovative night lights. Throughout its growth, the brand has focused on creating soft, high-quality products that bring smiles to children and families.

Pillow Pets aims to bring joy and comfort to everyday moments, whether children are playing with a favorite character, settling down for bedtime, or taking a familiar friend along on a family trip. What started as a mother's clever solution to a familiar childhood habit has grown into a collection designed to make cuddling, resting, and imaginative play even more enjoyable.